It is not a common sight watching marketers sometimes trying to become everything for everyone. Much easier said than done, but the reality is quite otherwise. Rather than trying to become an otherworldly being, it is better if we focus on specific areas and dedicate our energy and expertise for an exceptional job.
The same concept applies to content marketing as well! Locating a content niche is one of the best ways to distinguish your brand and the content program. And focusing on a single or couple of areas will help you in creating a unique and powerful content.
Why is Specialization Crucial?
Mostly in content marketing is seeing bloggers publishing content in order to acquire a marker for themselves. In this case, it is always advised to write about the things you’re most passionate about.
In doing so, you’re writing a highly engaging content that provides the highest chances of pulling a considerable audience. The audience will read your content depicting real-world scenarios and talking points to find genuinely valuable information and insights on the topic.
When you’re not providing an exclusive content and is quite general in nature, the inexperienced approach will be glaringly visible. Undoubtedly, the content will be great and informative, but still, it won’t be directed to a particular thing. Besides that, it will take you considerably longer to write content for other industries as you do not possess the needed expertise to provide information, not to mention the extended hours consumed in research.
For instance, you may be a digital marketing professional and a well-versed blogger related to your field, not necessarily you’ll be able to talk that fluently and expertly in traditional advertising and marketing techniques too.
On the other side, if you consider expanding you content domain, for instance, in business and management topics, you might be needing to work with corporate professionals in the future. Given business and management are not your strengths, ask yourself the following questions: how will your readers benefit from the new content? Will the audience be able to acquire something new? And most importantly, after reading the content will the users consider the time spent was worth it or a complete wastage?
Try to consider the same situation from their perspective. You might have somewhere read a content that was a complete waste of your time. In this regard what was your regard?
In content marketing, in order to excel and make a name for yourself in an already intensified competition, it is vital for you to provide high quality and unique content on regular basis.What bloggers should understand is top search engines like Google tends to reward that content that includes detailed insights, images, text, etc.—a content that depicts a story and engages the reader through an attractive and fluent tone.
Specializing is Simple When You’re In-house
The fact is, specialization leads to profitable results, let it be working in-house or at a digital marketing agency. However, when you’re working in-house, you tend to become a specialist of your particular brand that calls to be your niche.
It is obviously being a specialist, you should be knowing more about the brand than others outside the company. Accurately anticipating the questions and concerns of your audience should be one of your greatest strengths, not to mention answering the concerns in the form of exceptional content.
When you’re well-informed taking the details of your expertise, is it easier for you to fabricate the right content format and other content-related details that are purposefully aligned to present a valuable writing piece for the user.
It is Possible to Obtain Specialization in the Agency Culture
Working in an agency boundaries brings along its own challenges, but it is up to the professional to identify his/her own niche, even if the agency has not worked in recognizing their own.
Consider the agency specializing in an area, this should make it easier for you as the business has selected its niche, and the major chunk of the client will arrive from that particular industry. In such a case, you’re bound to acquire unparalleled expertise in the area due to your constant focus in one specific area.
Now consider the exact opposite, the agency you’re working with doesn’t have its niche market.Here it is recommended to create a niche of your own. Even in a culture that is focused on catering clients from a plethora of industries, you can always identify and register your niche in the content marketing job. Agreeably, creating your own niche won’t leave you working for that particular area only, but given the workload, you’ll always be able to provide valuable suggestions and content to the readers unlike everyone else in your team.
Selecting Your Niche
So how do you select your niche? Identify the field you’re passionate about, the topics which you find yourself reading regularly and thirst for newer research never end. This will be what calls for your perfect niche.
You might have a thing about video-based content and constantly ponder on how videos are made to cater different industries, run on social media platforms, and spread a positive word-of-mouth of the brand.This might not be a bad niche at all, given the visualization or video-based content is increasingly becoming one of the biggest trends in the digital marketing, and expected to go strong beyond.
You may not have the level of expertise required in creating video-centric content, but acquiring relevant training is not something out of ordinary and the room for professional development is always there within your niche.
By acquiring relevant research in choosing your niche, you’ll figure out what’s feasible and what isn’t. simply speaking, selecting your niche will give you a detailed insight as to what knowledge and expertise will be required to produce exceptional content for the users on regular basis.
Does Choosing a Niche Helps You Acquire a Competitive Advantage?
When you communicate with your clients, your skills and expertise come to display. The clients will look up to you as their ultimate problem solver, provided you have a proven track record of delivering outstanding results in your claimed niche market.
What is the Takeaway?
As stated at the beginning, trying to do everything at once mostly results in the disastrous attempt, and eventual failures. And when we talk about content marketing or blogging in general, the idea is to provide an exclusive content that has a defined purpose, rather than tending to become Batman of Gotham.
Gangadhar Kulkarni, owner of web development company is a Internet Marketing Professional having extensive experience in SEO & SMO. He is also founder of seogdk, a digital marketing blog where he shares information about SEO, SMO, SEM, blogging & web technologies by way of articles.
